Jun 4, 2024
The green premium remains extremely challenging to justify to customers, at least here in China. What does seem to work is that B2B customers are asking for it if only to meet their own sustainability commitments.
The green premium remains extremely challenging to justify to customers, at least here in China. What does seem to work is that B2B customers are asking for it if only to meet their own sustainability commitments.
Aspire → Adapt → Amplify | sustainability-directory.com